Labrys and Fox Networks Group kicked-off an BlueKai DMP project

Labrys

FOX Networks Group (FNG) is a primary operating unit of 21st Century FOX. FNG Turkey operates 10 channels and websites including FOX, FOXLIFE, FX, FOXCRIME, FOXSPORTS, National Geographic Channel, Nat Geo Wild, Nat Geo People, BabyTV and 24Kitchen as well as the digital applications of FOX, FoxPlay, NatGeo Play and 24Kitchen.

Leading media channel Fox and online content platform Fox Play have kicked-off an Oracle Bluekai Data Management Platform project with Labrys. The Oracle #BlueKaiDMP project will enable Fox Networks Group to understand the entire #customerjourney, target more precisely, create and deliver more targetable media campaigns, and generate higher ROI’s.

It is quite remarkable to add value to both a traditional channel and a digital next generation platform with the DMP in the scope of this project. As the Labrys team, we are very pleased that Fox Networks Group has chosen to work with us in this valuable project.

Labrys