Labrys and Kenya’s biggest media organization Standard Group have started the DMP Project

Labrys

Kenya’s biggest media company, Standard Group has started the data management platform onboarding project with Labrys. With 3 TV channels, 10 websites, 10 newspapers & 1 radio channel Kenyan media giant decided to use Oracle Bluekai DMP for their #customerexperiencetransformation.

The main strategy of the project positioning Oracle Bluekai DMP as holistic data hub which empowers the company’s digital media assests. Enabling programmatic marketing channels with #DMP, Standard Media Group aims to offer their advertisers the most effective media campaigns as well as the personalized advertisements for their visitors.

Labrys